GTM agent
A scheduled agent assembles the day’s outbound list, then removes everything already in motion before a human sees it.
Outbound lists were rebuilt by hand every morning from several sources, and most of the work was not finding accounts but discarding the ones already contacted. The cost was not the sourcing. It was the cleaning.
Move the whole morning into a scheduled run. The agent pulls from each source, normalizes every record to one shape, then dedups across company, domain, and prior contact history before anything is written out.
Fixed daily schedule, no manual trigger. Source adapters are interchangeable, so adding a source means writing one mapping rather than touching the pipeline. Records that fail normalization are held for review instead of silently dropped.
The list arrives ready to send rather than ready to clean, and the time that used to go into deduplication goes into the messages instead.